Your brand tells the public who you are, and as an extension of that, can help you attract the best and brightest to your workforce. Your brand can help you differentiate yourself in a meaningful way that potential employees will remember and that current employees can live out on a day-to-day basis. Here's how.
As an HR professional, your personal brand is one of your most important assets. It’s a mix of who you are, what you’re known for, and how well you’ve proved what you can do. It’s partly the persona you craft and partly the reputation you earn.
Your organization is in a fierce competition for top talent. Thankfully, people willing and eager to work for public sector organizations are in it for more than the paycheck. Even if their day-to-day responsibilities are repetitive, people in the public sector want the work they do to matter.