Lauren Girardin

Lauren Girardin is a marketing and communications consultant, writer, and speaker based in San Francisco. She helps organizations engage their communities and tell their stories. Her website is laurengirardin.com and you can connect with her on Twitter at @girardinl.

Recent Posts

July 14, 2017

4 Steps to Creating Attention-Grabbing Recruitment Ads

A recruitment ad is so much more than a description of job duties. At its essence, it’s an advertisement that effectively promotes a role at your organization, your workplace culture, and the brand of the organization itself. With your recruitment advertising, you need to grab people’s attention and then not let go.

March 16, 2017

How to Develop a Performance Improvement Plan

The dreaded PIP. Though the acronym stands for Performance Improvement Plan, to many employees it might just as well mean “Panic-Inducing Punishment.”

The best employers know a PIP can place underperforming staff on a path to transform themselves into better employees. But, in practice, a PIP is too often a half-hearted attempt at giving somebody one last improbable chance to save their job. Sometimes, managers treat the PIP as little more than a mandatory step in the process of firing an employee.

Performance Improvement Plans have so much potential. How can a PIP revive a struggling employee’s job performance?

March 01, 2017

How to Refine Your Onboarding Process: The Importance of What Employees Say

Every organization will have a unique employee onboarding process. Of course, the details will be partly dictated by administrative, IT, legal, and human resource needs. But, for your onboarding to be effective, it should also be guided by continuous employee feedback.

February 16, 2017

The Power of Empathy in Employee Performance Reviews

By bringing empathy into your employee performance reviews, your organization can improve the process for employees and managers alike. You can also increase the positive organizational outcomes that result from well-run, productive employee performance reviews.

December 15, 2016

Managing Human Resources: What Do You Want to Be Known For?

As an HR professional, your personal brand is one of your most important assets. It’s a mix of who you are, what you’re known for, and how well you’ve proved what you can do. It’s partly the persona you craft and partly the reputation you earn.

November 08, 2016

How to Write Job Descriptions for a Culture of Now

We live in a culture of immediacy. We’re multi-tasking masters. We get maps, taxis, and dates with just a few swipes of a screen. We consume news in tweet-sized tidbits. We watch ten-second videos that disappear. It’s a world filled with distractions galore.

September 08, 2016

3 Ways to Overcome Unconscious Bias in Hiring Process

Bias is an inevitable part of human nature. When bias is unconscious, we don’t control it. People make nearly instantaneous assumptions and form fast opinions about other people. Though unconscious bias is a handy mental shortcut that can help people process information, it can have negative side effects in the workplace.

July 27, 2016

How to Maximize Your Job Application Thank You Page

A new job applicant can be in a highly charged emotional state. They’ve spent days, weeks, or even months scouring job boards. They’ve agonized about their resume and cover letter, fussing over how best to describe their accomplishments and skills. They’ve gamely entered all the exhaustive information requested in your organization’s online job application form. 

June 29, 2016

Become an Employer of Choice: The Importance of Story

Your organization is in a fierce competition for top talent. Thankfully, people willing and eager to work for public sector organizations are in it for more than the paycheck. Even if their day-to-day responsibilities are repetitive, people in the public sector want the work they do to matter.

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