Your brand tells the public who you are, and as an extension of that, can help you attract the best and brightest to your workforce. Your brand can help you differentiate yourself in a meaningful way that potential employees will remember and that current employees can live out on a day-to-day basis. Here's how. Here's how to differentiate your brand.
Finding ideal candidates is an ongoing challenge for every HR department. Fortunately, HR has tools at their disposal. One of those tools is often under-utilized. What's that tool you might ask? —Talent personas... think of them like a wanted poster for your ideal hire. If you follow the suggestions below and take the time to really map out what you’re looking for in a candidate, personas are likely to become one of your go-to HR tools.
More than a decade ago, the Pew Research Center coined the term “silver tsunami” to describe the anticipated retirement of Baby Boomers. Although the mass wave of retirements was projected to hit government in 2011, the recession put many of these retirement plans on hold. This gave government agencies a bit of respite, but now, according to a number of reputable sources, the long-awaited silver tsunami may have finally arrived.
A recent study conducted by Phil McAleer, a psychologist at the University of Glasgow, Scotland, found that we begin forming opinions about people when they first open their mouths.